Earlier this year we gave graphic designers the chance to contribute to our Autumn Winter 2013 Back in Black campaign through the Bubble Challenge with General Pants by creating a rock poster inspired by the photoshoot location, The Mint in LA.

The winning design was by Brisbane graphic designer, Rachael Sinivuori who created the perfect fusion of the Lee logo and overall theme of the campaign that is the experience of live music. Rachael’s winning poster will be displayed in General Pants stores nationwide this Winter as a part of the Lee Jeans ‘Black In Black’ campaign activation.

We caught up with Rachael and asked her a few questions behind her design.

1. Was there a particular artist or musician that inspired your Back

in Black poster design?

Definitely ACDC, the range 'Back in Black' automatically brought their album to mind.

2. Favourite typeface?

At the moment it's Rocking Poster, and Mailart Rubberstamp.

3. Which graphic designer/ creative firm do you look up to?

I wouldn't really say I have a favourite designer but

designspiration.net has a lot of designers that I enjoy the work of.

4. Favourite rock poster of all time?

A collaboration of Guns n Roses posters, I love their artistic style.

5. Back in Black mix tape: what 5 songs would you put on it?

Sweet Child of Mine - Guns n Roses

Generation Wild - Crashdiet

Rock n Roll All Night - KISS

Come as you are - Nirvana

and Back in Black - ACDC, (of course).

6. List 5 musicians you would invite over to your house and what would

be on the menu.

The ultimate would be -

Axl Rose, Stevie Wonder, Ronnie Radke, Slash and Kurt Cobain. I'd probably serve some wicked steaks, with a vegetarian option so nobody gets accidently offended.

7. Low, mid or high rise, with rips or without?

Midrise with rips for sure.

The AW13 Back in Black campaign was shot in LA’s iconic music venue, The Mint.

The Mint has long been a cultural treasure within the music industry; showcasing the likes of Stevie Wonder, Ray Charles and Ben Harper, along with hometown act San Cisco since its opening back in 1937.

Ornate lamps adorn the venue and velvet drapes. The bar ceiling is a standout, covered with old vinyl’s, making it the ultimate hang for rock n’ roll fans and musos alike.

Its deep rock n’ roll heritage made it the perfect location to shoot our AW13 campaign.

Head to our Campaign section to see how it all turned out.

For our AW13 Campaign we headed over to LA’s iconic live music venue, The Mint to shoot our Back in Black campaign shoot.

Meet the crew that made it all happen.

Rylan Perry – Camera Department

http://www.rylanperry.com/ 

1.  What does a regular day involve for you?

No two are the same- but ideally there's a nap in there somewhere.

2.  What do you enjoy most about your job?

Meeting heaps of Australians!

3.  What got you started in this industry?

Friends started hiring me to shoot pictures of their collections.

4.  All time favourite song?

Werewolves of London or Lawyers, Guns and Money by Warren Zevon.

5.  What kind of skills do you need to be good at this type of work?

Steady hands and comfy shoes is all you need.

6.  If you weren’t backstage/behind the scenes, what would you be doing?

Experiments.

7.  What's the craziest thing you've ever done?

Crazy or for the goof?

8.  If there was one person in the world you could work with, who would it be?

Neil Young.

9.  What makes you smile?

Spontaneous nudity.

10. Cat or Dog?

Bears. otters. beavers.

Britt McCamey – Stylist

http://www.razou.com.au/

1.  What does a regular day involve for you?

Not much sleep at the moment.

2.  What do you enjoy most about your job?

The change, everyday is different. 

3.  What got you started in this industry?

Not having anything to wear as a kid.

4.  All time favourite song?

Bill Callahan, Drover

5.  What kind of skills do you need to be good at this type of work?

Multi tasking, organising, creativity, arm muscles, problem solving and a good old fashioned heavy duty work ethic.

6.  If you weren’t backstage/behind the scenes, what would you be doing?

Writing a novel that I'd be too shy to show anyone

7.  What's the craziest thing you've ever done?

Oh no I can't go there

8.  If there was one person in the world you could work with, who would it be?

The late great Guy Bourdin 

9.  What makes you smile?

The zygomatic major muscle I believe.

10. Cat or Dog?

Cat sized dog.

Cooper – Hair and makeup

www.eamgmt.com/cooper

1.  What does a regular day involve for you?

Regular day....pray, espresso, walk dog, gym, research jobs, (magazines,movies,internet) meetings, then chill, pray.

2.  What do you enjoy most about your job?

Best about my job...creating! dig the people! like vibeing and connecting with the people on the job. 

3.  What got you started in this industry?

What got me started...started as a kid at the age of 3,in front of the camera. Then a dancer, then "3 Time World Champion Gymnast", then back in front of the camera.  I was a dancer for Michael Jackson and Janet Jackson. My career just kinda took off.........Dig it!!!! Now moving back in front of the camera. 

4.  All time favourite song?

Favorite song....  "Ain’t no mountain high enough"

5.  What kind of skills do you need to be good at this type of work?

An understanding of fashion, and how to execute it.  CONFIDENCE!!!!! DARE TO BE DIFFERENT!!!!!

6.  If you weren’t backstage/behind the scenes, what would you be doing?

Working for National Geographic, photographing Silver Back Gorillas !!!!!

7.  What's the craziest thing you've ever done?

Everything I do, I am creative.

8.  If there was one person in the world you could work with, who would it be?

Oprah Winfrey

9.  What makes you smile?

My dog Valor!!!!!!!

10. Cat or Dog?

DOG!!!!!!!!

Fernando – Styling Assistant

1. What does a regular day involve for you?

The glamorous activities of packing, unpacking, folding, unfolding, hanging clothes, steaming and repeating.

2. What do you enjoy most about your job?

The folks and the clothes.

3. What got you started in this industry?

Interning for Andrea Lieberman.

4. All time favourite song?

Changes too often.

5. What kind of skills do you need to be good at this type of work?

Patience and organization.

6. If you weren’t backstage/behind the scenes, what would you be doing?

In front of the camera perhaps.

7. What's the craziest thing you've ever done?

Acid at a retail job.

8. If there was one person in the world you could work with, who would it be?

Felicity Byrne.

9. What makes you smile?

A warm personality.

10. Cat or Dog?

Enjoy both, just not at my place.

Mike Piscitelli – Photographer

http://mikepiscitelli.com/

1.  What does a regular day involve for you?

Staying in the light for as long as possible

2.  What do you enjoy most about your job?

Getting to meet people that inspire me

3.  What got you started in this industry?

Skateboarding, hardcore and pretty girls

4.  All time favourite song?

Not possible to state 1 song because life influences what music makes me feel how I need to feel in that moment... Blake Mills is a constant go to though.

5.  What kind of skills do you need to be good at this type of work?

Being a DJ, liar, manipulator and a funny dancer are helpful. A big part of the job is creating environments.

6.  If you weren’t backstage/behind the scenes, what would you be doing?

Sleeping.

7.  What's the craziest thing you've ever done?

Learning to love myself.

8.  If there was one person in the world you could work with, who would it be?

Bill Clinton

9.  What makes you smile?

Humans

10. Cat or Dog?

Cats are cooler but I think I've always wanted a dog

  Felicity Byrne –  Production Manager

http://www.sixwolves.com

1.  What does a regular day involve for you?

Multiple coffees and cigarettes

2.  What do you enjoy most about your job?

Working for myself and collaborating with people that inspire me.

3.  What got you started in this industry?

Deciding that regular school was not for me and moving to LA to go to Art School

4.  All time favourite song?

Steely Dan Hey Nineteen

5.  What kind of skills do you need to be good at this type of work?

The ability to be honest when no one else will.

6.  If you weren’t backstage/behind the scenes, what would you be doing?

Living in the woods where I grew up and singing in a cover band that plays 60’s soul and only plays at weddings

7.  What's the craziest thing you've ever done?

Moved to London with a broken heart

8.  If there was one person in the world you could work with, who would it be?

Prince

9.  What makes you smile?

I am easily amused

10. Cat or Dog?

Fat Dachshunds 

Our third personality in our backstage series is Mark Kneebone, cool name, and even coller by nature. Kneebone is the Co-Promoter of the St. Jerome's Laneway Festival in Auckland. Along with his two business partners, he's responsible for bringing one of New Zealand's leading alternative festival to life.

Our Backstage story follows Mark as he puts the finishing touches to the Auckland leg of the St. Jerome's Laneway Festival 2013.

LEE HEARTS KIA

This Laneway Festival in sunny Auckland, we were stoked to meet up with our favourite Kiwi Blogger, Katherine is Awesome 'katherineisawesome.com'. Along with her right hand man, Tom, we invited them to hang with us at the Lee Backstage Friends & Family tent and tell us their thoughts on blogging, life and music.

1.  How did you get involved in blogging?

I fell into it. I was working as a graphic designer at a digital agency (as the print girl, ironically) and had no real interest in the Internet at all. A colleague of mine bought me 'katherineisawesome.com' as a joke gift for my birthday four years ago, and set up a blog on it. I laughed but left it at that, until about 6 months later when he gave me the login details and I posted a picture of a shoe. The rest is history.

2.  Blogger crush?

3.  Laneway highlight?

Of Monsters and Men and Jessie Ware, in terms of music. Watching security chase people trying to jump the fence, in terms of entertainment. The Lee VIP tent in terms of shade and being catered to!

4.  Current music crush?

I love Lorde. And Watercolours. Girl power. 

5.  Style inspiration for AW13?

I'm trying to dress less like a 15-year-old boy. I'm working on it. Otherwise, the usuals - Alexa Chung, Clemence Posey, Taylor Tomasi Hill…

6.  What’s the one thing you would recommend for first timers to Auckland?

The lamb ribs and fish butty at Golden Dawn. And the polenta chips at Coco's Cantina. Both delicious. That and a drive up Mt Eden.

7.  In ten years time…

Please, please god I hope this blog has lead me to some powerful, high paying job that allows me to jet around the world by then. I hope I'm happy and I hope that that Show Girls is still running.

Laneway Festival New Zealand proved to be another goodie this year.

Featuring a killer line-up, there was no excuse not to have a ball. Our faves were;

Bat for Lashes

Tame Impala

Yeaysayer

Flume

Of Monsters and Men

Jesse Ware

Fashion wise, our kiwi girls donned vintage overalls and floral garlands, whilst the guys wore holiday shirt and denim shorts.

This was definitely a Laneway to remember!

We are brewing with excitement as we get ready for yet another awesome year as sponsors for the Laneway Festival in New Zealand on January 28^th at Silo Park, Auckland.

The NZ leg features a killer line-up:  Bat for Lashes, Tame Impala, Bailterspace, Yeasayer, Real Estate Of Monsters And Men, Alt-J, Nicolas Jaar, Flume, Divine Fits, Jessie Ware, Polica, The Phoenix Foundation, Lawrence Arabia, A Place to Bury Strangers, Japandroids, The Men, Cloud Nothings, Kings of Convenience, Phelps and Munro, Street Chant, Deer Park, Beach Pigs and The Eversons,

We’re certain that it’s going to be another memorable Laneway to remember.

Stay tuned for festival pics across our leejeansaustralia instagram page and our facebook page.

For our second cab off the rank Lee Backstage presents Audio Visual Designer and Visual Installation Artist, Kit Webster.

Kit works with bands and music festivals in Australia, New Zealand, and Internationally to create mind-blowing hybrid 2 and 3D visual experiences.

Some past projects include the Enigmatica show in New Zealand and the Japan Media Arts festival in Melbourne.

Our Backstage video will follow Kit as he prepares for the Melbourne Music Festival.

There’s fashion, and then there’s fashionable down time.

This Summer Lee has teamed up with the people behind the people. At gigs, festivals, private views, listening parties and on film sets. That’s where we've found them.

The creative talents behind the most influential events and people in music, fashion, film, and art - these are not the faces and voices you see on your TV or cinema screens, in magazines, or on centre stage.

When the spotlight switches off, when the red carpet is rolled away, and when they stop performing for the cameras – these are the people who make it happen behind the scenes.

Lee has found these industry insiders and we’re taking you on the road, behind the scenes, and backstage. We’re going to show you what they do for a living, and what makes them tick, through a film series we will present throughout the Summer of 2012 via our facebook page:

https://www.facebook.com/leejeansanz/app_496654987035231

First up, Lee Backstage presents Promoter, Booker and Band Manager Luen Jacobs.

The mastermind behind Hand Games Music Luen works with the likes of GoodGod and Vice to produce entertainment events of a non-conventional nature around the country.

She specialises in themes and creative visuals to accompany the bands and solo acts she promotes – often the new kids on the block we’ll be following for years to come.

Follow Luen as she prepares for a party with artist Jesse Willisee.

https://www.facebook.com/leejeansanz/app_496654987035231