icecream hero

06.02.12

LEE LANEWAY SWEETENER

When dreaming up fun things to do at Auckland's St Jerome's Laneway Festival, we asked ourselves - what could possibly make a festival overflowing with the raddest Aussie artists, carefully selected International acts and understated street settings any better?..

FREE ICECREAM FROM MR WHIPPY!

And so it went, we parked a big 'Flavours of Lee' pink and yellow van inside the gates for the day and gave out soft serve to all the big kids - YUMMO! Helping spread the summer love were our denim clad Lee Roller-Girls, who cruised the scene slapping faux icecream tattoos on festival go-ers. If you were there, we hope you had a sweet time. If you were one of the lucky winners of our Facebook comp and got to go for free, we know you had a sweet time. Lastly, to those who missed it, check out some snaps of the times on our Facebook page courtesy of photographer Laura Allard-Fleischl. 

outsidehotel hero

06.02.12

COLLINGWOOD’S HAUNTED HAUNT

Collingwood’s Grace Darling Hotel is one of our favourite pubs in Melbourne. No matter what you’re after, whether it’s food, live music, or just a place to get a drink with your mates, The Grace always delivers the goods. Not surprisingly, when we were looking for a location to shoot our AW12 Collection, Smith Street’s most popular pub once again came up trumps. (So much so that we felt obliged to fit out their staff with a bunch of Lee product!)
As you can see, The Grace offered a myriad of interesting settings and backdrops. However, during the shoot, we started to hear rumours of a spooky, lesser known side of the place we so often hang at. We decided to ask co-owner Cath Fletcher a few questions about it, as well as about the pub in general and their plans for the future. Bottoms up!

LEE INSIDER: Hey Cath. When did you take over the Grace Darling? 
Cath Fletcher: One serendipitous afternoon about 2 1/2 light years ago…

Can you tell us what it was like before you got your hands on it? 
Like bending over at the alter of Blokedom....farts, darts and footy. Or as a stopover for 50 hens to lay an egg in your can after 12 Vodka Cruisers on a party bus.
Unless you’re into James Taylor high rotation, or the witticisms Triple MMM’s 7pm slot, this might not been the place for you. Also, it closed at 11pm on Saturdays. But I guess one mans sick is another mans sauce. 

Tell us about the refurbishment. What was your vision? 
We wanted to soup her up but not lose the everyman’s bar vibe. So we added custom-made wallpaper, a lick of paint, some re-upholstering, some dimming of lights, champagne on ice, a slip into something comfortable, a bit of make out music and away we went.

How long did the fit out take?
Renovation took a grueling three weeks of 24 hour building schedules. Pretty interesting times, especially when the apparitions and poltergeists started appearing.

Ah yes, we’ve heard rumours about the Grace being haunted… 
Well Dan and his dog live in King Lake which necessitated more than one creepy sleep over with some pretty hairy out of body moments. 

For example?
Pretty much like any self respecting B movie: draughts, flickering lights etc. And more than one (sober) witness saw a stool elevate and travel across the room. One night, one of the owners was pushed in the back while carrying the till upstairs. Another time, a bartender had a woman approach him in the cellar and disappear. Mostly, if you find yourself the last man standing with the unenviable job of locking up, it’s a pretty hair-raising experience. 

That’s spooky. Let’s change the subject. You seem to have nailed the three major criteria for the modern pub, i.e. great bar, excellent kitchen and solid band room. The result is a place that is kind of everything to everyone. Was this an aim from the start?  
Totally. Our aim was good food and service, without the stiffness or self-consciousness of fine dining. In other words, a cheerful spin on pub mainstays. One example is our chicken parma, which we overhauled and moved away from the usual stodginess. We also think it’s important to embrace seasonal, fresh and organic produce, as well as free range, cruelty-free meats.  
Drinks wise, we’re about local wineries. The list is largely Victorian with an emphasis on small owner/growers. We also have a decent range of whisky and rum and good spirits all round.
An important direction was to support emerging, interesting and creative music with a salon style, small and intimate bandroom, which we book 4-5 nights a week with Paris Martine at the helm.
Basically, we feel if we’re offering a good night out in Collingwood, we might have come close to getting the balance right.

Your staff who are known about town for their style. Is this a hiring criteria? 
I guess, kinda. It’s fair to say a hairy veneer is pretty irresistible. Especially when coupled with a few minutes of experience. We get the occasional sarcastic description, “pirate gypsy” of “gen y pricks” but seriously, despite a few naysayers, they’re a great bunch of loyal, vibrant, creative kids who’ve become like a big nice round bosom which you just wanna squeeze when you wake up in the morning.

Lastly, we hear the Grace Darling crew have a new place in the city. Tell us about it. 
Yep... It’s called Strange Wolf and it’s in the basement on Strachan Lane in the city. It’s open five nights of the week from 6pm- 3am. There’s snacks in a jar, cocktails, beers, late night dancing (clothing optional ). Basically, it’s the back of a Sandman minus the Chiko Rolls. If this bars rockin’ you better come a knockin’!
trims hero

06.02.12

HANG TIGHT

We've had a facelift of the needle and thread kind! From our new Autumn 2012 Collection and beyond, all Lee products will be adorned with new trims and tags. The new designs are minimal and easy to read with sleek black for Guy's, white for Girl's and a pop of gold on all our denim - a nod to our 60s heritage trims.  

Its cluttered out there in retail land and we know how busy you are so we thought long and hard about how to make it super easy to find that perfect jean on the rack or folded on shelves. You'll now find the denim fit, waist size and leg length on the back of the jean, inside the waist and on the swing tag.

Aside from practicalities, its important to take care when accessorizing and the trims on clothing is no exception! We've kept it simple and are sure you'll love how the new trims make our tops and denim look in-store, just waiting to be taken home and introduced to members of your waredrobe...

colours hero

10.11.11

Flavours of Lee

This Summer is set to be tastier than ever, with fruitilicous Lee coloured denim and tops good enough to eat!

Inspired by 70s American hey days of roller girls and baseball games, our design team have created a range of vintage inspired Raglan and Ringer Tee's for Guys and Girls and cheeky high-waisted denim shorts for Girls.

 



A veritable pick 'n mix of sensory delights - Cranberry, Old Gold, Wild Teal, Indigo and Terracotta hues are begging to go out to play... Wear them together for maximum spectral impact, or team with traditional denim washes for outfits that will get you through this Summer's festivals, park days and beach adventures.



In case the tee's and shorts weren't already radical enough, we've made up a bunch of retro Scratch 'n Sniff stickers to match!! Remember them from the good ol' days when you scored well on your school test? Well now you can get one for nuthin at Lee Stores and selected retailers.... Scratch them to smell the sweet scent of each Lee colour in the range! YUM-O!!



See the rainbow here.

Britt 1 hero

06.11.11

Meet a Misfit

Apparently Britt McCamey thinks her job is less meaningful than yours...and that her mind is occupied with a great many things which aren't found in most. Plainly she thinks too much, which is a bit of a shame really because it only makes her more concerned she’s thinking too much about her degree of thought. 

Not only has Britt spent the last few years journeying from menacing adolescent to respected stylist, she’s also managed to launch a new fashion rag named Razou. It rules – and for more reasons than having a banging Lee Jeans spread in it. Oh yeah, and she likes her men beardy, her fashion authentic and she’ll invariably give you the larger half of her cupcake if you’re hungry. 

Britt parked her brain for a bit to let her subconscious take over…

Hello Britt.
Hello you.

So let's get right into it. This was basically a NYC inspired issue yeah?
Pretty much, we shot most of the content there. We did a denim story as well as a Hasidic inspired shoot (to prep) in which I dragged my heavily tattooed friend Clay all over Brooklyn, buttoning him up and sending him into these crazy stores to buy prayer tassels. Mostly we were just hustling, underwear clad and air conditioner straddled, sending thousands of emails.

Sweaty. So what is it about NYC and creativity?
Have you ever walked down a New York street in summer? The abundance of perfectly symmetrical angel faces as well as the availability of great locations makes it a fairly enticing city as far as photography goes. That being said I do think there is some pretty amazing work coming out of Europe at the moment.

So...we’re taking it you don’t think it’s still the place to be?
New York is still the place to be if you want a fun as hell shit-sandwich that you're likely to get some good work out of.

Let's try a different subject. Who did you choose to model, and why? Cole Mohr is mentioned as a young muse?
For our denim editorial we shot Cole. He’s like watching Holy Mountain on fast forward. I've wanted to shoot him for as long as I can remember. When I found out that he had never been shot by an Australian publication I started stalking his agent, this adorable French man called Gaspard. He showed Cole the magazine which he loved and we got him on the next train from upstate NY.

Did the talent bring a sense of something special to the shoot? Not counting genetic credibility...
Elyse Taylor, who is an Aussie ex-pat living in NYC, definitely brought the personality. She confessed that should she ever come over for dinner she would probably 'nick' the Sonia Rykiel sweater she was eyeing off in my room. Her super sweet dry cheek was seemingly perfect with Cole's turbo energy.

Have a favourite shot?
Ha! Well that one didn't make it into the magazine...

You've hit this spread in a pretty gritty way. What is about denim that lends itself to this aesthetic?
We wanted to shoot something that represented the toughness of being in NY. I worked with a lot of Lee product because it's the denim brand I grew up with. I also mixed some of my other favourite designers, Issey Miyake, Yohji Yamamoto and Bernhard Willhelm so that the denim sat against interesting textures and colours.

And what can you tell us about the photographer Darren McDonald?
I would have to say that I think Darren is the best fashion photographer in Australia at the moment. I just made a lot of enemies didn't I? In my opinion, creatives who aren't focused on the technical aspect often take more engaging photos as they have a certain eye and trust their instincts more than rely on their training. Darren's like that. It's just in him. Oh and he once pretended to be deaf out the front of Boom Boom Room in NYC. What a guy!

Ha. Sounds like a riot. OK, just a few more quick ones then... You mentioned you grew up with denim. What do you love about Lee?
It started when I was about 13 and watched Puberty Blues for the first time. All I wanted was a white horse and a pair of cut off lee shorts. I got both, sans the sunburn.

Who is a Lee wearer?
Haven't you ever walked down the street checking out people's butts? Everyone! I think my mum even has an old pair of high waisted Lee jeans tucked away in her archives. She was so skinny that they fit my ankle.

Do you rip up and customise every piece of clothing that comes your way?
To quote my best friend... "Once when we were kids we went to this really bad rave and Britt cut her stockings into this weird shape and sewed them back together. I thought, that's going to look really really shit. But it didn't".

To feast your eyes on more of Britt's stunning work with Razou, head here.

Imogene hero

05.09.11

AUDIENCE WITH A STYLE QUEEN

Sydney stylist Imogene Barron lives a fashionista’s dream. She works with all your favourite labels and magazines, and dresses some of the hottest stars around. She took time out of her busy schedule to chat about styling our summer campaign, as well as giving us some expert tips on this season’s styles.
First up, the campaign shots are amazing. Everyone looks like they’re having such a good time.
Early start, panoramic views, champagne breakfast and a great team. What more could you want!?

You make it sound so easy. Had you worked with our campaign photographer Liz Looker before?
No, I hadn’t but it was an absolute pleasure and it’s always great to work with someone new.
And how about the models? 
They were awesome. Zippy is an all time favourite of mine, and Taylor was great. They worked really well together and definitely reflect the Lee aesthetic and the look and feel we were trying to achieve with the campaign.

Speaking of the look and feel, the shoot happened in June. What was it like styling a summer campaign in the middle of winter?
There are always challenges but all in all it wasn’t too bad. The models were tough!

Yeah, it must have been chilly up there. Having already looked ahead to summer, what looks to you see on the horizon?
Think like a love child and dress like a 90’s nerd. And always respect the individual.

Sagely advice indeed. How does the upcoming Lee range fit into those predictions?
There is something for everyone and it’s right on point.

Any favourite pieces from the shoot?
The mustard jeans.... And the raglan style baseball tees are wardrobe classics that never date.

Last question, how will you be spending your summer?
In Avalon on the Northern Beaches of Sydney living the dream.

See Imogene's handy work here.

hero

25.08.11

WHO'S THAT IT GIRL

Fashion and pretty ladies have always gone together and campaign after campaign there's a new divine beauty that steals our heart.

Our new Lee girl is not only blessed with good looks she's also a top chick with personality to boot. Basically, we're smitten.

Her name is Taylor Warren, she hails from NY and has graced the pages of Italian Vogue, NO magazine, Contributing Editor, VICE, Gossip Girl, Nylon and is currently busy popping up all over the fashion interwebs. 

Kanye West digs her, but we're not convinced the pursuit of creativity should allow a head like Taylor's to be severed!! We preferred her intact and kept pretty head with pretty body for our SS11 campaign. Images will be unveiled in the very near future, in the mean time get acquainted below!

Monsters - Kanye West

Taylor's very own blog

Issue 13 - NO Magazine

I Love Fake Magazine

lee cinema logo yellow

03.08.11

Cinema (in) Paradiso

All of us at Lee Jeans would like to give out a big shout out to everyone who dropped by our Splendour in the Grass, Splendour on your Ass cinema. In case you missed it, we fitted a shipping container out with cushy bean bags, free popcorn, air conditioning and parked it the General Pants Very Small Mall. As it turned out, our portable movie theatre was the perfect sanctuary for those seeking a break from the dust and heat before heading out for more festival fun times. 

 

bonniwells hero

07.06.11

Meet The Bonniwells

Melbourne’s Bonniwells are a three-piece garage rock band that sound at times like The Kinks, The Stooges and Black Lips. They play with energy, attitude and swagger, which is why they were the perfect choice for entertainment at our recent Swagger & Jetts campaign launch in Melbourne. We thought we’d try and get to know them a bit so we had the following chat with bassist, John Waddell.
Hey John, who's in your band and who does what?
Marck Dean - Guitar & vocals, John Waddell - Bass, Zak Olsen - Drums & Vocals

Where are you from originally? Are you all from there?
Immigrants! All from NZ but we didn't meet until we were in Victoria. We're trying to keep the rumor alive that we're a Geelong band, its half true.

Why is Melbourne the place for you right now?
For music there are endless venues, unlike Sydney. It seems like a lot of hard work to get decent shows lined up there. Other than that there’s a good scene for anything you wanna get in to, be it music, skateboarding or drinking. Crap, I used the word “scene”. 

You recently played a store party at Lee Jeans. How did you go?
It was pretty swell. Playing on the floor with an endless supply of beer. Good people watching.

Let's talk about the connection between music and fashion. What are three iconic outfits from music history?
Johnny Thunders would have to be number one, anything he wore was always on point. Two more… Ziggy Stardust? I'm not going to say Gaga.

Of those three, which would you be most likely to pull off?
Johnny.

And which one are you least likely to pull off?
Ziggy Gagadust.

Finally, why do you think ageing rock stars dress so badly?
They had kids. Or the drugs stop working so they get fat and their old stuff doesn’t fit anymore.
And how are you going to avoid this happening to you?
Maybe it will happen without me even noticing and it'll be too late to fix.
 
For more Bonniwells, check their myspace.
101 hero

21.03.11

Lee 101 Premium Collection

Born out of a quest for premium quality and a smarter fit. Endured over a century of history. An icon for decades to come. Enjoy the fruit of our efforts.

H.D Lee Merc. Company
Kansas MO, Est 1889


Taking its name from the lot number where cowboy pants were shipped and stored – 101 is the origin of Lee premium denim.

In the 1940’s Lee launched The Matching Blues work wear line, producing quality denim jeans and shirts, made to withstand a hard day’s work. In 2011, Lee re-launches 101 for Guys, drawing inspiration from these denim archives and an array of premium selvedge washes including chambray, mid blues and dark rinses. 


The 2011 collection see’s the original Lee 101 Logger reborn with updates to the dropped crotch and tapered hem reviving a true favourite denim fit for today. The Lee 101 S is also back, offering a traditional slim cut jean in 101 premium selvedges.

The new 101 collection is designed to be worn with washed back checks, cotton henleys and denim jackets for a modern twist on heritage denim. This year’s range includes vintage inspired printed shirts and tees in a palette of blues, greys and dusty reds. Jackets and coats hark back to bygone days with modern updates reviving cropped cuts, sherpa detailing, heavy denim and classic checks.

The Lee 101 collection is available exclusively at the Lee Stores in Sydney and Melbourne and David Jones around Australia.